The Amazon Marketing Service allows authors to drive traffic to their books on Amazon. Advertising on Amazon makes your book visible to shoppers searching for books in your niche. We help set up and manage your ad campaign on Amazon – this includes keyword research/optimization to ensure your book shows up for the right keywords. Once the ad is live on the platform, it would take some time for the Amazon algorithm to distribute the keywords and for the ad to begin converting. So, we offer this service in a 3-month cycle to allow the ad enough time to become effective and give the desired result.